Hello, I'm Rodrigo Mafra,

AI-Augmented Designer

Hello, I'm Rodrigo Mafra,

AI-Augmented Designer

Designing for clarity in an AI-powered world

Designing for clarity in an AI-powered world

With over 15 years of experience in fintech, B2B SaaS, and mobile-first platforms, I help product teams transform complexity into simplicity through systems thinking, purposeful research, and emerging-gen design practices that embrace AI as a creative collaborator.

With over 15 years of experience in fintech, B2B SaaS, and mobile-first platforms, I help product teams transform complexity into simplicity through systems thinking, purposeful research, and emerging-gen design practices that embrace AI as a creative collaborator.

Experience

Experience

AI-Augmented Designer, Empowering Innovation with GenAI

AI-Augmented Designer, Empowering Innovation with GenAI

Based in Brazil

Based in Brazil

Based in Brazil

My Journey

My Journey

Over 13 years of experience in Product Design, User Research, and Design Leadership, with a focus on innovation and team development.

2025

AI-Augmented Design

2025

AI-Augmented Designer

2025

AI-Augmented Design

2025

AI-Augmented Designer

2025

AI-Augmented Design

2025

AI-Augmented Designer

2020-2025

Design Leadership & Talent Acquisition Excellence

2021-2025

Design Leader & Talent Partner

2021 - 2025

Director of Design

2021

Director of Design

2020 - 2021

Design Manager

2020-2025

Design Leadership & Talent Acquisition Excellence

2021-2025

Design Leader & Talent Partner

2021 - 2025

Director of Design

2021

Director of Design

2020 - 2021

Design Manager

2020-2025

Design Leadership & Talent Acquisition Excellence

2021-2025

Design Leader & Talent Partner

2021 - 2025

Director of Design

2021

Director of Design

2020 - 2021

Design Manager

2017-2020

Design Leadership & UX Research

2020

Senior Product Designer, Design Systems (Contract)

2018 - 2020

Senior Product Designer & UX Researcher

2017 - 2018

Senior Product Designer

2017-2020

Design Leadership & UX Research

2020

Senior Product Designer, Design Systems (Contract)

2018 - 2020

Senior Product Designer & UX Researcher

2017 - 2018

Senior Product Designer

2017-2020

Design Leadership & UX Research

2020

Senior Product Designer, Design Systems (Contract)

2018 - 2020

Senior Product Designer & UX Researcher

2017 - 2018

Senior Product Designer

2012-2017

Product Design & Development

2015 - 2017

Product Designer

2015

Design Lead

2013 - 2015

Product Designer

2012 - 2013

UI/Web Designer

2012-2017

Product Design & Development

2015 - 2017

Product Designer

2015

Design Lead

2013 - 2015

Product Designer

2012 - 2013

UI/Web Designer

2012-2017

Product Design & Development

2015 - 2017

Product Designer

2015

Design Lead

2013 - 2015

Product Designer

2012 - 2013

UI/Web Designer

Leadership Approach

Leadership Approach

User-Centered Focus

Placing user needs at the center of all design decisions, using research to inform and validate solutions

User-Centered Focus

Placing user needs at the center of all design decisions, using research to inform and validate solutions

User-Centered Focus

Placing user needs at the center of all design decisions, using research to inform and validate solutions

Talent Development

Identifying, recruiting, and nurturing design talent to build high-performing teams

Talent Development

Identifying, recruiting, and nurturing design talent to build high-performing teams

Talent Development

Identifying, recruiting, and nurturing design talent to build high-performing teams

Cross-Functional Collaboration

Working closely with product management, engineering, and other stakeholders to ensure cohesive experiences

Cross-Functional Collaboration

Working closely with product management, engineering, and other stakeholders to ensure cohesive experiences

Cross-Functional Collaboration

Working closely with product management, engineering, and other stakeholders to ensure cohesive experiences

Quality and Excellence

Maintaining high standards for design output while establishing processes that scale

Quality and Excellence

Maintaining high standards for design output while establishing processes that scale

Quality and Excellence

Maintaining high standards for design output while establishing processes that scale

Business Alignment

Ensuring design initiatives support and advance key business objectives

Business Alignment

Ensuring design initiatives support and advance key business objectives

Business Alignment

Ensuring design initiatives support and advance key business objectives

Continuous Learning

Staying current with design trends and methodologies through ongoing education

Continuous Learning

Staying current with design trends and methodologies through ongoing education

Continuous Learning

Staying current with design trends and methodologies through ongoing education

"Leadership isn’t about control. It’s about context. My job is to create clarity, build confidence, and remove barriers so great work can happen."

I’m Rodrigo Mafra, a Creative Leader with 15 years of experience helping businesses stand out through unique leadership and craftsmanship.

© Rodrigo Mafra 2025

I’m Rodrigo Mafra, a Creative Leader with 15 years of experience helping businesses stand out through unique leadership and craftsmanship.

© Rodrigo Mafra 2025