Mobile Strategy Research
Mobile Strategy Research
Design Research to shape the mobile roadmap across two core user types: SMBs and Accountants.
Design Research to shape the mobile roadmap across two core user types: SMBs and Accountants.
Challenge
Conta Azul lacked a clear mobile strategy despite its growing base of SMB and accounting users. The challenge was to understand mobile usage behaviors, identify gaps in market presence, and uncover opportunities that aligned with the company’s broader product and business goals, all before investing in app development.
Role
Lead UX Researcher
Skills
UX Research
Mixed Methods Research
Product Strategy
Opportunity Mapping
Stakeholder Alignment
Challenge
Conta Azul lacked a clear mobile strategy despite its growing base of SMB and accounting users. The challenge was to understand mobile usage behaviors, identify gaps in market presence, and uncover opportunities that aligned with the company’s broader product and business goals, all before investing in app development.
Role
Lead UX Researcher
Skills
UX Research
Mixed Methods Research
Product Strategy
Opportunity Mapping
Stakeholder Alignment
