Redesigning Payroll for Scale

Redesigning Payroll for Scale

End-to-end product design process of an online payroll experience tailored for Accountants and SMBs.
End-to-end product design process of an online payroll experience tailored for Accountants and SMBs.
Challenge

Payroll processes in Brazil are notoriously complex, with layers of compliance, taxation, and operational friction. Conta Azul sought to offer a modern, simplified solution for small businesses, but needed to design an intuitive flow that met both legal requirements and user expectations.

Role

Senior Product Designer

Skills

Product Design

Product Strategy

UX Research

Cross-functional Collaboration

Prototyping

Challenge

Payroll processes in Brazil are notoriously complex, with layers of compliance, taxation, and operational friction. Conta Azul sought to offer a modern, simplified solution for small businesses, but needed to design an intuitive flow that met both legal requirements and user expectations.

Role

Senior Product Designer

Skills

Product Design

Product Strategy

UX Research

Cross-functional Collaboration

Prototyping

I’m Rodrigo Mafra, a Creative Leader with 15 years of experience helping businesses stand out through unique leadership and craftsmanship.

© Rodrigo Mafra 2025

I’m Rodrigo Mafra, a Creative Leader with 15 years of experience helping businesses stand out through unique leadership and craftsmanship.

© Rodrigo Mafra 2025