Overview
Payroll processes in Brazil are notoriously complex, with layers of compliance, taxation, and operational friction. Conta Azul sought to offer a modern, simplified solution for small businesses, but needed to design an intuitive flow that met both legal requirements and user expectations.
Role
Senior Product Designer
Skills
The Problem
Small business owners and accountants in Brazil face significant challenges navigating payroll due to the country’s complex tax and labor laws. The previous system at Conta Azul lacked clarity, increasing the likelihood of errors and creating a heavy cognitive burden.
Through user-centered design, compliance collaboration, and iterative testing, we created a guided payroll experience that automated critical tasks and simplified decision-making, while reducing legal risk and boosting user confidence.
My Role
Conducted interviews with SMBs and accountants to surface workflows, pain points, and gaps in the existing system.
Worked with legal experts to design protective UX flows that met regulatory demands without overwhelming users.
Designed role-based user flows with progressive disclosure and contextual support to adapt to user expertise.
Built interactive Figma prototypes and conducted usability testing rounds with internal stakeholders and users to iterate with speed and precision.
Time x Effort Matrix from the users' perspective
Payroll Dashboard
Payslip details
Impact
Launched an intuitive, compliant payroll solution that simplified workflows, boosted confidence, and improved user satisfaction across the platform.